Ad Management Pricing
The pricing for boutique ad management is all over the map, and most boutique owners do not know what is fair. Here is an honest breakdown based on a decade of experience managing over $1 billion in fashion ad spend.
Traditional marketing agencies charge boutiques between $1,500 and $3,000 per month for ad management, plus your ad spend. At the lower end, you typically get a junior account manager who handles 10-15 other clients. They check your account a few times a week, make surface-level adjustments, and send you a monthly report. At the higher end, you get more experienced talent and more attention — but you are still sharing that person with 5-8 other brands.
Freelance media buyers charge $1,000 to $2,000 per month, but availability and consistency are the risks. When your freelancer gets busy, takes on too many clients, or goes on vacation, your ads drift.
Doing it yourself in Ads Manager costs zero dollars but requires 5-10 hours per week of learning, testing, and monitoring. For most boutique owners running a store, managing inventory, and handling customer service, those hours do not exist.
Agency Long offers a different model: $997 per month for Lenny, an AI ad operator that works on your account 24/7. Not a dashboard. Not a template. An operator that monitors performance, connects to your Shopify inventory, and tells you exactly what to do every morning.
The math: at $997/month versus $2,500/month for an agency, you save $18,000 per year. And because Lenny checks your account daily (not twice a week), you catch problems faster and scale winners sooner.